Arrow Roofing Services • Meta Lead Outreach

5-Day Nurture Sprint: Voice, Email, SMS

Interactive campaign map built from the live GHL read-only audit on Tue May 26, 2026. Purpose: prove the Meta leads are being worked, separate scheduled from unscheduled, and give Misty/Trenton a build-ready nurture sequence.

39Meta leads reviewed in GHL
10scheduled / appointment evidence
29contacted, not scheduled
236GHL call records visible

Campaign Command Center

Primary CTA: confirm interest and book a free inspection / GoNano consult. Use live GHL status to avoid hammering already scheduled leads.

1. Segment

  • Scheduled: suppress from sales nurture, move to appointment reminder/bio flow.
  • Contacted unscheduled: active nurture.
  • Duplicate/test/unqualified: suppress or manual review.

2. Voice

  • Retell/GHL call attempts during local quiet-safe windows.
  • Short script, no pressure.
  • Book, transfer, or tag outcome.

3. Email

  • Longer education/proof channel.
  • GoNano vs Retail variant.
  • Cloudflare email path, with tracking.

4. SMS

  • Only if consent + sending path are clean.
  • 2 to 3 short messages max.
  • Sender ID + STOP language.

5. Human Handoff

  • Reply YES/BOOK or voice interest creates hot task.
  • Assign rep, call immediately.
  • Log outcome to GHL.

6. Proof

  • Daily counts by stage.
  • Scheduled, contacted, no-answer, replied.
  • Monday live review evidence.

Recommended 7-Day Multi-Channel Sequence

Built for the 29 contacted-but-unscheduled leads. Scheduled leads should be excluded and moved to appointment reminders.

Day 0
Immediate status split

Suppress scheduled leads. For unscheduled leads, send Email 1 and queue Voice Attempt 1. SMS only if consent/sending status passes.

Day 0 + 5m
Email 1: “Still interested?”

Plain, direct, personalized. CTA: book inspection or reply with roof concern.

Day 0 + 15m
Voice Attempt 1

Retell/GHL call. If answered: qualify, book, or transfer. If no answer: voicemail only once.

Day 1
SMS 1 + Email 2

Short text confirmation plus email with proof/education. GoNano variant emphasizes roof-life extension. Retail variant emphasizes inspection/quote.

Day 2
Voice Attempt 2

Only unscheduled/no-response leads. Stop if replied, booked, DND, or negative intent.

Day 3
SMS 2

Simple booking nudge with one CTA. Do not stack email same hour.

Day 5
Email 3: close-loop

Polite permission-based final check-in. Offer to close the loop if not interested.

Day 7
Final voice/SMS close-loop

One last touch, then move to long-term nurture unless they engage.

Email + SMS Copy Bank

Email 1: Reactivation / Still Interested
Subject: Still interested in having Arrow look at your roof? Hi {first_name}, You recently asked Arrow Roofing Services for help with your roof, and I wanted to make sure we did not miss you. If you are still looking at options, we can help with a free roof inspection and a clear recommendation on whether repair, replacement, or GoNano roof rejuvenation makes the most sense. You can reply to this email or book a time here: {booking_link} If the project is no longer active, no worries, just reply “not interested” and we’ll close the loop. Arrow Roofing Services (866) 453-7534
Email 2A: GoNano Variant
Subject: A replacement may not be your only option Hi {first_name}, If your roof is aging but not failing, Arrow may be able to help extend its life with GoNano NuRoof Revive instead of jumping straight to full replacement. The next step is simple: we inspect the roof, confirm if it qualifies, and explain the best path clearly. Want us to take a look this week? Book here: {booking_link} Arrow Roofing Services
Email 2B: Retail Roof Replacement Variant
Subject: Want a clear roof replacement quote? Hi {first_name}, If you are comparing roofing options, we can help you get clarity quickly: roof condition, timeline, material options, financing, and next steps. No pressure, no guessing. Just a professional inspection and a clear recommendation. Book your free inspection here: {booking_link} Arrow Roofing Services (866) 453-7534
Email 3: Close Loop
Subject: Should we close this out? Hi {first_name}, I wanted to check one last time before we close the loop. Are you still interested in having Arrow Roofing Services inspect your roof or talk through your options? If yes, reply “yes” or grab a time here: {booking_link} If not, just reply “not interested” and we’ll stop following up. Thanks, Arrow Roofing Services
SMS 1
From Arrow Roofing: Hi {first_name}, checking in on your roof request. Want us to help schedule your free inspection? Reply YES or call (866) 453-7534. Reply STOP to opt out.
SMS 2: GoNano Variant
From Arrow Roofing: Your roof may qualify for GoNano roof rejuvenation instead of full replacement. Want us to check it? Reply BOOK. Reply STOP to opt out.
SMS 2: Retail Variant
From Arrow Roofing: We still have inspection times available this week. Want a clear roof quote/options review? Reply BOOK. Reply STOP to opt out.
SMS 3: Close Loop
From Arrow Roofing: Should we close out your roof request, or would you still like help? Reply YES for help or STOP to opt out.

Voice Agent Script

Objective: qualify interest, book an inspection/consult, or mark not interested. Keep it under 2 minutes unless the homeowner engages.
Opening
Hi, is this {first_name}? This is Arrow Roofing Services following up on your recent request about your roof. Do you have a quick minute?
If yes / engaged
Great. I just wanted to confirm what you were looking for help with. Are you mainly interested in a full roof replacement quote, or were you looking at options like GoNano roof rejuvenation to extend the life of the roof?
Qualification Questions
1. Do you know roughly how old the roof is? 2. Are you seeing any active leaks, missing shingles, staining, or other issues? 3. Are you hoping to handle this as soon as possible, or are you just researching options right now?
Booking CTA
The best next step is a free inspection so the team can look at the roof and give you a clear recommendation. I can help get that scheduled. Do mornings or afternoons usually work better?
If GoNano fit
If the roof qualifies, GoNano may help extend the life of the shingles without jumping straight to full replacement. The inspection will confirm whether that is realistic for your roof.
If not interested
No problem. I’ll mark that down so we don’t keep bothering you. If anything changes, you can call Arrow Roofing Services at (866) 453-7534. Have a great day.
Voicemail
Hi {first_name}, this is Arrow Roofing Services following up on your roof request. If you still want help with an inspection, quote, or GoNano roof rejuvenation options, call us back at (866) 453-7534. Again, that’s Arrow Roofing Services at (866) 453-7534.
Outcome Tags

scheduledinterested-needs-human-callno-answerleft-voicemailnot-interestedbad-numberdnc

GHL Read-Only Lead Audit

Reviewed live GHL contacts, conversations, appointments, opportunities, and profile notes endpoint for current Meta leads. No sends/calls were triggered by this audit.

9/32GoNano scheduled / reviewed
1/7Retail scheduled / reviewed
4Email records visible
13SMS records visible

Notes finding: profile notes endpoint worked, but only 3 of 39 reviewed leads had note content. The stronger status evidence is appointments/opportunities/tags/conversation activity. So “contacted” here means GHL conversation/call activity exists, not necessarily a human-written note.

StatusCountEvidence used
Scheduled10appointment tags, appointment custom fields, calendar attribution, appointments endpoint, opportunity language
Contacted, unscheduled29GHL conversation activity, mostly outbound call records/no-answer/completed call statuses
No visible contact0None found in this current Meta slice

GHL / Retell Build Spec

  1. Suppress: contacts with scheduled evidence, DND, STOP/unsubscribed, bad number, duplicate/test, or existing sold/project status.
  2. Trigger: tag unscheduled current Meta leads with meta-reactivation-active after suppression.
  3. Email: send Email 1 immediately, Email 2 after 24h, Email 3 after 5 days unless appointment/reply/stop tag appears.
  4. Voice: Retell/GHL call attempt on Day 0 and Day 2. Third attempt only if high-intent and no response.
  5. SMS: only if opt-in/sending number compliance is confirmed. Day 1, Day 3, Day 7 max.
  6. Exit rules: appointment scheduled, reply received, human task created, not interested, DNC/STOP, invalid contact.
  7. Reporting: daily export of scheduled, contacted, no-answer, replied, booked, and suppressed.

Compliance guardrail: Marketing SMS needs clear consent, STOP handling, and quiet hours. If same-number certification is still pending, use GHL only if it is already compliant or hold SMS until it is.