ARS Meta Lead Nurture — Campaign Map

Clean build map for the May 2026 Meta lead follow-up sprint. Public artifact stays PII-masked.
39 leads reviewed 10 scheduled 29 active nurture 236 call records visible
1 · Intake

Read GHL Status

Use tags, appointments, opportunities, conversations, and calls as the evidence layer.

2 · Segment

Split the Leads

10 scheduled leave sales nurture. 29 contacted, not scheduled enter active follow-up.

3 · Nurture

7-Day Sequence

Email, voice, and SMS work together. Keep SMS light and only use it if consent/sending path is clean.

4 · Handoff

Route the Outcome

Booked leads get reminders. Interested leads create hot human tasks. STOP/DNC suppresses immediately.

5 · Report

Prove Progress

Daily counts: booked, replied, no-answer, suppressed. Share only the masked CSV.

Build Gates

SMS consent + STOP handling confirmed
Quiet hours respected
Suppression list overrides triggers
Approval before live sends/calls

7-Day Sequence

  • Day 0: Email 1 + voice attempt
  • Day 1: SMS 1 + Email 2 variant
  • Day 2: Voice attempt 2
  • Day 3: SMS 2
  • Day 5-7: close-loop, then long-term nurture

Channel Assets

  • Email copy bank: 3 core emails
  • SMS copy bank: 2-3 touches max
  • Voice script: under 2 minutes
  • Outcome tags drive exits and reporting

Exit Rules

  • Booked: stop nurture, send reminders
  • Interested: create hot human task
  • No answer: continue until close-loop
  • STOP/DNC/bad number: suppress immediately
Download masked lead status CSV Previous interactive version Dense diagram archive
QA note: this page intentionally avoids raw contact data. The linked CSV is masked for review.